From November 25th to 27th, 2022, Pirelli will appear at the 7th Italian Design Icons Shanghai Exhibition. This year marks the 150th anniversary of Pirelli’s birth. At this Italian brand design exhibition, Pirelli traced the extraordinary history of the brand from its creation to the present with the “150 Years of Passion and Innovation History” exhibition. The world's leading innovative technologies and a full range of family products created according to tailor-made strategies were presented on site. The world's first FSC forest-certified tire also made its debut in China, reflecting Pirelli's unremitting pursuit of sustainable development. This year's Italian Brand Design Exhibition has the theme of "Regeneration: Using Design and New Technology to Create a Sustainable Future." The three-day exhibition attracted the participation of many internationally renowned Italian brands, including Pirelli, highlighting the outstanding ingenuity of Italian design. , advanced technology that keeps pace with the times, and a beautiful vision for a sustainable future.
Giuliano Menassi, CEO of Pirelli Asia Pacific, said: "The development history of Pirelli is a long-lasting history of brand innovation. This year marks the 150th anniversary of the brand's birth. Pirelli will bring the '150 Years of Passion and Innovation History' exhibition to Italian Brand Design Exhibition. We hope that through this theme exhibition, we can share the glorious history of Pirelli with many audiences who love Italian culture and design, and show the development philosophy of Pirelli brand focusing on the present and looking forward to the future. ”
Tailor-made products and new sustainable prospects
Pirelli’s entire family of products, P ZERO, CINTURATO and SCORPION, were unveiled at the Italian Brand Design Exhibition, which fully reflects Pirelli’s ingenuity in tailoring products for car manufacturers and its mission to always provide high-value tires and mobility services. A determination to pursue excellence while ensuring safety. Products built on-site following the "tailor-made" strategy include P ZERO and SCORPION VERDE, which are tailor-made for prestige-level models, as well as the second-generation CINTURATO P7, which is specially designed for high-end models and equipped with run-flat technology. Pirelli has also been committed to pursuing environmental sustainability in products and production processes for many years. At this exhibition, it also displayed the world's first P ZERO tire with FSC forest certification. This tire uses natural rubber and rayon with FSC forest certification, which highlights the new prospects of increasingly sustainable tire production and is also an important achievement of Pirelli's years of sustainable management of the natural rubber supply chain.
Remember the glorious history with light and shadow
The 150 Years of Passion and Innovation History Exhibition in the Pirelli exhibition area traces the development history of the brand 150 years ago, and the precious historical materials collected by the Pirelli Foundation are displayed. Through the dedicated creations of artists, designers, communication and advertising masters and the light and shadow masterpieces of top photographers, from factory photos toThe legendary name behind the Pirelli Calendar, a story of great significance was told, leading guests to trace back Pirelli's legendary development history from many aspects such as products, innovation, events, calendars, etc. The exhibition highlights that Pirelli is a world-renowned Italian international company. In addition to its outstanding performance in the automotive field, it has also demonstrated outstanding achievements in the fields of culture, art, and sports.
About Pirelli
Pirelli was founded in Milan, Italy in 1872. It is the world's leading tire manufacturer and Internet service provider. It is also the only company focused on the consumer tire market. It is uniquely positioned in the high-value tire market and is based on high technology. feature. Pirelli has 18 factories in 12 countries around the world and more than 16,500 sales points in more than 160 countries.
In 2021, Pirelli will invest 6% of its high-value tire revenue into research and development. The Pirelli product line includes passenger, motorcycle and bicycle tires, as well as an ever-increasing range of customized products, such as tires with Pro and Ultra-Pro technologies, i.e. with Pirelli Noise Cancellation System (PNCS), Tread Dynamics Real-time Self-repairing technology (Seal Inside), run-flat technology (Run Flat) and electric vehicle tire technology (Elect) products, etc. Pirelli's sensor-equipped smart tire CYBER Tire is also installed on the McLaren Artura model as an original equipment accessory. Thanks to close cooperation with global high-end car manufacturers, Pirelli currently has more than 3,800 original equipment certifications.
Sustainability is considered one of Pirelli's fundamental strategic development elements. Pirelli has made significant progress in environmental, social and economic performance. In 2022, Pirelli’s new target for reducing greenhouse gas emissions passed the review of the “Science-based Carbon Target” initiative. In 2020 and 2021, Pirelli leads the automotive parts industry in many areas of sustainability management in the Dow Jones Global and European Sustainability Indexes.
Pirelli’s technological innovation achievements should also be attributed to the company’s investment in sports events for more than 110 years. Pirelli currently participates in more than 350 four-wheel and two-wheel events around the world. It has been the global tire partner of the F1 World Championship since 2011 and has renewed the contract until 2024. It is also the World Rally Championship (WRC) from 2021 to 2024. exclusive tire supplier.
In the field of sports, Pirelli sponsors the FIS Alpine World Ski Championships and IIHF Ice Hockey World Championships, and jointly sponsors Luna Rossa to participate in the 36th America's Cup. In the field of art and culture, the Pirelli Calendar has become a symbol of Pirelli's corporate culture. In the cross-border field of fashion, PIRELLI DESIGN collaborates with cross-border brands to create breakthrough projects to highlight Italian brands.The technical expertise and unique design aesthetics of a leading tire manufacturer.
Pirelli in China
Pirelli entered China in 2005 and now has three factories in China, two of which are located in Yanzhou, Shandong and one in Jiaozuo, Henan. Pirelli has nearly 5,000 employees in China. Currently, the Yanzhou plant is one of Pirelli’s most advanced plants in the world, focusing on high-performance passenger car tires and motorcycle tires. An R&D center applying the latest innovative technologies has also been established in Yanzhou Huaqin Industrial Park, adjacent to Pirelli's existing Yanzhou factory. This will further strengthen Pirelli's development in the Asia-Pacific region.
Pirelli’s Chinese factories continue to carry out digital transformation based on intelligent and flexible production, and promote the concept of sustainable development through technological innovation. In 2020, Pirelli's Yanzhou plant was selected as a national "green factory" due to its strict requirements for sustainable development throughout the tire life cycle. In 2021 and 2022, Pirelli's Yanzhou factory and Jiaozuo factory were respectively rated as A-level enterprises with heavy pollution weather performance ratings by the local government.