2022May month 20, located in the west section of Gaodian Road, Pidu District, Chengdu 358 Chengdu Baochuang Automobile Sales and Service Co., Ltd. held a grand opening ceremony. As a new member of the BMW family, Chengdu Baochuang adopts new innovative concepts and design standards, integrates display, sales, and after-sales service, fits the style of the new digital era, and attracts many fans of Friends of the BMW brand can experience the charm of BMW’s “ pure driving pleasure” up close. 
On the day of the event, Mr. Yang Zuocheng, Sales Director of the Western Region of BMW (China) Automobile Trading Co., Ltd., Mr. Geng Xin, Director of Customer Service and Support of the Western Region of BMW (China) Automobile Trading Co., Ltd., Ms. Chen Denping, Senior Marketing Manager of the Western Region of BMW Brilliance Automobile Co., Ltd., BMW (China) Automobile Trading Co., Ltd. West DistrictMINI< /span>Senior Manager Mr. Wang Sheng, Deputy Director of Chengdu Innovation and Entrepreneurship Demonstration Base Management Committee Mr. Zhang Jun, leaders of various government departments in Pidu District, Managing Director of Sime Darby Group Greater China Mr. Li Senyao, Sime Darby Group West Region Regional manager Mr. Huang Weili and general manager of Chengdu Baochuang Automobile Sales and Service Co., Ltd. Mr. Xiao Yu attended the opening ceremony.
Customer-centric to create an all-round luxury travel experience
In 2021, the BMW Group delivered a total of 846,237 BMW and MINI cars in China, a year-on-year increase of 8.9%, the total sales volume ranks first in the high-end car market. Among them, the sales of new energy models exceeded 48,000 units, a year-on-year increase of 69.6%. The BMW Group's solid performance in the Chinese market stems from its solid China strategy.
Start from the heart, serve with heart, and tailor products and services suitable for Chinese customers. BMW is working with dealers to start "Customer-centered and create excellent customer experience"'s new chapter. The new "BMW Network Leading Project" is based on the insight and understanding of Chinese customer needs and from the customer's perspective. The design inspiration comes from the luxurious and comfortable lifestyle of China's contemporary cities. Bright light tones are used to create a simple and luxurious modern design style, which is seamlessly integrated into physical, service and digital touch points.
As a new member of the BMW family, Chengdu Baochuang BMW follows theBMW's new leading concept and design standard, the design inspiration comes from "Water has no shape, and it takes shape when it encounters shape. "'s [< /span>The conceptual element of water].
The project does not use actual blocks to divide the space. Instead, a folding line device is designed in the center of the exhibition hall. Like a stream of water falling from the sky, it not only leads the flow of visitors to the entire exhibition hall, but is also a symbol of infinity. , making space, products and customer experience flow smoothly Connected in series, it integrates excellent customer experience, BMW's leading technology and modern humanistic space architecture, integrating display, sales and after-sales service to provide customers with better services in more segmented local markets. For convenient and more exclusive excellent services. At the same time, it demonstrates the integration, innovation and infinite possibilities of Baoma and Chengdu Baochuang.
BMW continues to rapidly bring high-quality vehicle products to Chinese consumers. In the newly opened new store, there are all the new models that have attracted much attention, including the new BMW 7 series that is both internal and external, achieving majestic style, and the new that makes every journey amazing. BMW X3, the new BMW X5 that displays its majestic and powerful character, fully interprets the innovative coupe aesthetics BMW 2 series four-door coupe, the new BMW 6 series GT that embodies the most beautiful expression of modern luxury travel, and the new BMW 6 series that sets a new benchmark for mid-size luxury business sedans BMW 5 series Li et al.
In addition, Chengdu Baochuang also launched multiple opening gift packages for new car purchases and after-sales maintenance at the beginning of its opening, providing greater convenience and value to local users.
BMW continues to tailor its service system for Chinese customers and works with dealers to open a new era of customer-centered experience. BMW hopes to build every 4S store into a " brand beacon ", providing customers with a warm, comfortable and attributable experience from hardware to software. immersive brand and service experience.
BMW also insists on using digital technology to " support the " customer experience journey. Customers can learn about product parameters, prices and other information through the electronic service screen in the exhibition hall, and can also receive the latest product and service information through the multimedia platform. By optimizing each linkBusiness processes, electronic office and multimedia integrated management can greatly improve the efficiency of in-store operations, shorten customer waiting time, and comprehensively improve the entire customer purchasing experience.
In Chengdu Baochuang BMW Art Space, the artistic BMW book gallery and BMW rest area create a relaxing and comfortable resting space for customers. Make a cup of coffee, read a few good books, and find a quiet and private place in the hustle and bustle of the city.
Chengdu Baochuang has a team of service consultants and technicians that have passed BMW's strict, systematic training and certification, and will provide professional and first-class services to our customers. —— Liu Mian, the technical director of sheet metal injection technology, was honored to be selected as one of only 10 in the country for the 2019-2021 BMW&MINI< /span>Member of Dealer Technical Training Expert Committee”. Chengdu Baochuang launched the "Customer Experience Promotion Association" and "Ten Commitments" projects to listen to customer opinions And service upgrades serve as a long-term working mechanism to further enhance customer experience in services and establish lasting trust relationships with customers.
At the opening ceremony, Mr. Yang Zuocheng, Western Region Sales Director of BMW (China) Automobile Trading Co., Ltd., said: “ Thanks to government support, the collaboration of dealers and supplier partners, and the majority of car owners Recognition from car fan friends,20 In 2021, our business in China has reached a new level. In the future, BMW will continue to call China its home, increase its efforts to promote the electrification process, support China's sustainable development, and fully meet the diversified needs of Chinese customers. Personalized needs. ”
Mr. Huang Weili, Regional Manager of Sime Darby Group’s Western Region, said: “ I am very honored to be a member of the BMW dealer team. BMW’s high-quality work standards and Service quality, as well as innovation that keeps pace with the times, the majority of consumers Everyone will be able to experience it one by one at Chengdu Baochuang. In the future, we hope to work with friends who love the BMW brand to jointly experience the powerful appeal of BMW products and culture. ”
Chengdu Baochuang Automobile Sales and Service Co., Ltd. is Sime Darby Group’s 14 branch in mainland China and Chengdu’s 2 authorized dealer of BMW is also the 13 authorized dealer in mainland China and the 2 authorized dealer of MINI in Chengdu. Authorized dealer. With a total construction area of 12,000 more than 20,000 square meters, it is one of the rare independent exhibition halls for the dual brands of BMW and MINI, among which BMW The section has a total of 5 floors, showroom and after-sales service The reception area is 2000㎡; the MINI part has two floors, and the exhibition hall area is 350㎡, integrating BMW and MINI Sales, after-sales service, and second-hand car service are integrated into one.
The design of Chengdu Baochuang MINI subverts tradition. The twisted building looks like a blind box or a Rubik's Cube. The creative and imaginative design conveys MINI's adventurous attitude, advocating individuality and freedom, pursuing fashion trends, and a curious spirit of exploration. The interior uses authentic materials to create a bright space, bringing people more real and humane emotional communication.
Chengdu Baochuang MINI, which connects the current situation and depicts the future, does not take the usual path and will welcome every COOPERS with a flexible, open and changeable shared space. The arrival!
