Recently, Lotus CEO Feng Qingfeng stated on Weibo that Lotus, as a million-level luxury pure electric car brand, will never join in a price war. It is the confidence and strength in intelligent manufacturing and quality control, and the commitment and confidence in product performance and brand charm.
Previously, Feng Qingfeng said that in the current Chinese automobile market, price war is indeed an inevitable phenomenon, but this does not mean that all brands and products can only follow this path. As a million-level pure electric car brand, Lotus has indeed brought users a value-for-money experience and value with its unique core concept of "building a car for one person".
On the mid- to low-end pure electric and entry-level luxury car tracks, homogeneity problems in configuration and appearance do exist, but this does not mean that million-level pure electric cars can only be like this. We use its exquisite skills and innovations in body structure, intelligent cockpit, paint technology, etc., and through its aerodynamic gap design, intelligent anti-roll control system, rear-wheel active steering, 6D intelligent chassis and other ultimate performance equipment, It provides users with experience and value that far exceeds one million or even two million, which is its uniqueness and appeal.
Moreover, we dare to promise not to lower prices, which in itself is a manifestation of confidence and strength. It shows that we have full confidence in our products and believe that our products can bring real value and experience to users. This confidence and strength also come from Lotus’s leading position in intelligent manufacturing and quality control.
Editor: Wu Haotian