Buick releases new brand logo and launches 12 new models by 2025

At the 2022 Buick Brand Day held tonight, Buick released a new brand logo, future product plans and a new design language, and accelerated its move towards electrification and intelligent networking. Connected and high-end transformation. Also unveiled includeThe new Buick flagship MPV GL8 Century andBuick’s first pure electric concept car Electra-X is based on the Alto platform.

Buick’s new brand logo has a simpler shape. The three shields in the logoare on the same horizontal line and arranged in order.< /span>Arch-like lines are used internally for decoration, while the red, gray and blue colors are still retained. It is reported that"three-color shields" respectively represent the Buick brand's product genes of "safety, quality and comfort".

Meaning The Buick brand will be reborn in the smart electric era, with a comprehensive upgrade in driving and riding experience, and with a broader vision, more passion and creativity, it will continue to make breakthroughs and release unlimited possibilities.

at Product planning level,From 2022 to 2025, Buick will launch 12 new models in China, including 5 new-generation electric vehicles, targeting mainstream new energy markets such as MPVs, SUVs and sedans, 2 of which will be built on the AutoNeng platform electric vehicles will meet consumers this year. In addition, Buick will also provide consumers with services includingDiverse drive options such as pure electric, full hybrid, plug-in hybrid, light hybrid, etc., and the high-end sub-brand Aivia will also cover more product series.

With At the same time, Buick also announced a new design language and the latest product technology at this Brand Day event. The new design language called the new Buick PURE Design pure design concept takes Purity, Unconventional, Refined and Expressive as its core to remove the cumbersome and amplify the essence, making it purer, smarter, and A more comfortable design aesthetic achieves a harmonious unity of efficient intelligence and real nature.

Products At the technical level, includingUltium electric vehicle platform, new generation Super Cruise super assisted driving system, a new generation of VCS intelligent cockpit, etc., and accelerate the update and iteration of intelligent driving, intelligent connection and assisted driving technology.

2022 This year coincides with the 20th anniversary of the establishment of "Buick Care". In sync with the renewal of the parent brand, the "Buick Care" service brand will also launch a new brand logo and create a new standard of professional and efficient service that is "safe, comprehensive, time-saving and worry-free". At the same time, Buick car owners’ mobile application iBuick has been fully upgraded to the brand’s super App, creating an integrated platform that integrates car viewing, car purchase, car use, after-sales, information, and social networking. The station-based car life application fully meets users' various car and social needs.

According to Bitauto App’s “Brand Sales Ranking” data, SAIC-GM’s Buick brand sold a total of 605,184 vehicles in the past year, ranking 11th in the rankings. If you need more data, please go to Bitauto App to view.

Editor: Qin Qingbao