We learned from Tianyancha that recently, Shanghai Xiaopeng Automobile Sales and Service Co., Ltd. was fined 100,000 yuan by the Xuhui District Market Supervision and Administration Bureau.

The reason for the punishment is that the party purchased 22 camera equipment with facial recognition functions and installed them in its stores to count the number of people entering the store and Analyze male to female ratio, age, etc. From January to June this year, a total of 431,623 facial photos were collected and uploaded. This behavior did not obtain the consent of consumers, nor did it expressly inform consumers of the purpose of collection and use, which violated the Consumer Rights Protection Law.

Follow-up, Xpeng Motors respondedWe deeply apologize for this, express our full compliance with this administrative penalty, and make a deep reflection on this matter:

This incident happened to the store Hope in the Shanghai area. Through the collection and analysis of store customer flow and other data, we can improve the reception process and better serve in-store customers. However, due to unfamiliarity with relevant legal terms, we mistakenly purchased and used third-party suppliers that violated relevant legal terms ( Products of Yolok.

Xpeng Motors fully complies with this administrative penalty and has made deep introspection on this matter.

In view of the following facts, the relevant departments also imposed relatively light penalties.

Xpeng Motors’ Shanghai store took the initiative to remove all collection equipment through internal self-examination and self-correction before the inspection by the Shanghai Municipal Supervision Bureau on March 18.

Face data is collected and analyzed by third-party software providers, and all data has been deleted. Xpeng Motors has not leaked or illegally used personal information. It only uses non-personally related digital data such as passenger flow and visits as a reference for business conditions.

Many of the merchants punished by the Municipal Supervision Bureau this time are customers who use third-party software.

Xpeng Motors will strictly abide by various national regulations on the protection of consumers’ personal information to ensure that the legitimate rights and interests of customers are not infringed. Our company deeply apologizes for the trouble this incident has caused to the public and customers. Integrity and legal operation are the cornerstone of our company's business. We will standardize business behavior with practical actions, improve customer experience, and provide consumers with safe and thoughtful services.

Editor: Qin Qingbao